Privacy policy.

At keenetic, we are committed to safeguarding your personal data and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy explains how we collect, use, store, and protect your information.

Who We Are
Keenetic Ltd. Registered in England and Wales. Company No. 16424114. Registered Office: 16 Ferndene Road, London. SE24 0AQ. Data Controller: James Keen (Director & Head Trainer). Email: keenetic.fit@icloud.com Phone: (+44) 7707 898 888.

What Personal Data We Collect
We may collect the following personal data when you use our services:

Identity Information – Full name, date of birth, gender
Contact Information – Email address, telephone number, postal address
Health and Lifestyle Data – Information on medical history, injuries, and training goals (with explicit consent)
Payment Information – Invoices and receipts (processed via secure third parties)
Marketing and Communication Preferences
Technical Data – IP address, browser type, and website usage data (via cookies)

Lawful Bases for Processing
Under the UK GDPR, we must have a lawful basis for processing your data. These may include:

Consent – For health and fitness assessments, or to receive marketing communications
Contractual obligation – When you sign up for our services
Legal obligation – For accounting or health and safety compliance
Legitimate interest – To manage and grow our business, provided your rights do not override those interests

How We Use Your Data
We use your information to:

Deliver personal training, coaching, and fitness-related services
Communicate with you about bookings, progress, or changes
Ensure your safety and tailor training plans to your needs
Maintain records for insurance and legal compliance
Send marketing content (only with your opt-in consent)
Monitor website usage and improve our digital services

Data Sharing
We do not sell or rent your data. We only share it with trusted third parties such as:

Booking or payment platforms (e.g. Stripe)
Email marketing tools (e.g. Mailchimp)
Legal or regulatory bodies, if legally required

All third parties are contractually required to protect your data in line with UK GDPR standards.

Data Retention
We retain personal data only as long as necessary:

Client records: 7 years (required for insurance and tax purposes)
Marketing preferences: Until you withdraw consent
Health data: Only while you are an active client and up to 7 years thereafter

Your Data Protection Rights
Under UK GDPR, you have the right to:

Access the personal data we hold about you
Request correction of any inaccurate or incomplete data
Withdraw your consent at any time
Request deletion of your data (“right to be forgotten”)
Restrict or object to data processing
Data portability (in some cases)
Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO contact details: Website: https://ico.org.uk Helpline: 0303 123 1113

Cookies
Our website uses cookies to enhance your experience and analyse site traffic. You can accept or decline cookies via your browser settings. A full cookie notice is available on our website.

Changes to This Privacy Policy
We may occasionally update this policy. The latest version will always be available on our website. We recommend reviewing it regularly to stay informed.